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Tuesday, August 16, 2011

Kraft Using Emotional Profiling

Have looked at a number of related methods,  see also Dan Hill's book: About Face, which I previously posted about.   Should these higher level methods be combined with brain sensor neuromarketing techniques?

Kraft system measures consumer reactions
Kraft Foods has developed sophisticated methods for evaluating the emotional connection between consumers and products. The system looks at consumer responses to specific attributes of products, particularly in new products and relaunches ...

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