FastCompany article on how Nielsen is gathering data about mobile:
" ... Nielsen Company, the group that has tracked and reported consumer information on radio, television, and the web, has a new way of tracking what goes on in people’s mobile life. Nielsen’s newest study results gleaned from the system, called Nielsen Mobile Analytics, compared the mobile web browsing to mobile app usage among U.S. Android users and found that, whether they're checking their mail or the weather or maybe gaming, users spent two-thirds of mobile time on apps, and the rest on the mobile Internet. The top 10 apps used up 43% of the total time people spent on apps, too... "
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