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Monday, August 15, 2011

P&G Moves Toward Continual Marketing Analysis

This is the future, providing continuous analysis to key measures  and making sure the right people get the data at the right time.

Procter & Gamble is working with Nielsen and DemandTec to monitor the results of market spending in real time, instead of after the fact. The goal is "continuous measurement and scenario planning," said a P&G spokesman, so marketing efforts can be continually changed based on what is working. Advertising Age

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