Is it the year of the chatbot? Many examples out there, but still needs considerable evolution. May well be the year of chatbot experimentation.
Year of the Chatbot?
Through a special arrangement, presented here for discussion is a summary of a current article from the Retail TouchPoints website.
If 2016 was the year chatbots entered the retail scene, 2017 will be the year brands will start to realize real business results from the technology, through increased sales, conversion rates or customer loyalty.
While the overall rate of adoption among retailers is still nascent, Nordstrom, 1-800-Flowers, American Eagle Outfitters and Sephora were among those implementing such intelligent assistance tools on messaging platforms such as Facebook Messenger and Kik. Leveraging consumer data with artificial intelligence enabled the retailers to perform a wide range of tasks, including ... "