An intriguing example, with statistics, that looks like a process model of how to do marketing campaigns. Like to see this further built out with more detail, so it could be learned from in other domains.
In Think with Google:
" ... A Budweiser case study, told from three different viewpoints: brand, creative, and media. Hear the unique perspectives each team brought to the table to make Budweiser’s World Series campaign a home run. ... "