/* ---- Google Analytics Code Below */

Monday, January 23, 2017

Locating People in the Wild

Located beacons can detect people's mobile IDs in store and even on the street.  A powerful move to establish consumer journey.  I had heard of related methods some time ago, by testing and ID'ing people just walking into a store.

Programmatic Advertisers Get Even More Precise Consumer Location Data With New Pact   By  Kate Kay  In Adage.

No comments: