I had cause to review the book "Whiff! The Revolution of Scent Communication in the Information Age", by C Russell Brumfield. A good overview the concept of the idea, especially in retail. Now somewhat dated, but nicely covers many of the concepts. We tested in innovation centers as far back as 2016. Scent is a powerful idea, but remains imprecise. If anything comes of this mini-investigation will report on it here if I can. If you can point me to work in the area, please do. Be glad to talk it.
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