Some of my former colleagues at work. But is it narrowing our privacy further?
P&G Is Looking for Ways Around Apple's New Privacy Rules in TheStreet
Procter & Gamble is testing an advertising technique that would allow for targeted ads, which Apple is looking to limit with its latest software update.
P&G is preparing for an era in which new tools and customer preferences limit the amount of data available to marketers, Dow Jones reported, citing sources.
The Cincinnati company is partnering with dozens of Chinese trade groups and tech firms working with the state-backed China Advertising Association to develop the new technique, which would use a technology called device fingerprinting.
Dubbed CAID, the new advertising method is being tested via apps and gathers iPhone user data in order to target ads.
The move is in response to a software update Apple is planning to roll out in the coming weeks that will require app users to opt in to whether they want their activity to be tracked across other companies' apps and websites. ... '
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