We want our AIs and Bots to speak and converse understandably. Engaging with us and our colleagues and customers. Efficiently providing answers and teaching too. So what are the basics in making that happen? Ultimately an important idea, which we struggled with when creating our speaking brand equities. Here is a good start.
In the Alexa Blog.
4 Conversational Writing Tips That Will Transform Your Customer Interactions By Lydia Roth.
Lydia is Digital Marketing Manager for Alexa. She has 4 years of experience in content marketing and demand generation, and is passionate about helping others grow their marketing know-how.
As more conversational AI assistants, such as Alexa and Siri, become mainstream, brands are looking for ways to make their own conversational experiences shine in the midst of the competition. Today’s rapidly shifting conversational marketing landscape has seen many technological advances, but some companies still fall into the trap of bland, robotic script writing that leaves many customers and prospects confused.
The good news is that rigid, robotic conversational experiences can be avoided by understanding key principles behind conversational writing. The key is to simply make your writing flow in a natural manner.
In this article, we’ll discuss four expert tips for conversational writing. We’ll focus on how these principles apply to creating conversational experiences, however these tips will provide value for anyone creating content. If that sounds like you, read on. ... '
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