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Tuesday, April 13, 2021

Consumer Goods AI

 Simple example of use of AI and automating paid search.

Lingerie Brand Leverages AI for Automating Paid Search and Social Media Marketing  in Emerj.com

Daniel Faggella is Head of Research at Emerj. Called upon by the United Nations, World Bank, INTERPOL, and leading enterprises, Daniel is a globally sought-after expert on the competitive strategy implications of AI for business and government leaders.

Technology Provider: Albert – An artificial intelligence marketing platform for the enterprise, driving autonomous digital marketing campaigns for companies around the globe

User Company: Cosabella – An Italian lingerie company.  Industry: Consumer Goods  Application: Marketing / Advertising


Cosabella realized that investing in manual efforts in marketing and advertising was not scalable or cost-effective. The company wanted to automate marketing rather than rely on traditional marketing/advertising agencies.

It’s decision to find an artificial intelligence vendor was part of Cosabella’s own 3-year business transformation strategy. Albert claims that Cosabella aimed to find a marketing strategy that would scale without needing to scale it’s related marketing staff. Cosabella’s former CMO, Courtney Connell was tasked with overhauling the firm’s marketing efforts, and chose Albert as it’s partner.  ... " 

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