Not a big fan of TikTok, but its still booming. What's Wal-Mart doing with it? Will it last? What will be next? The right influencers in the right context. Will two syllable services rule?
Live from TikTok, it’s Walmart! by George Anderson
Walmart’s interest in TikTok continues. The retailer worked with the video platform in December and the test went well enough that it has planned a return performance to host an hour-long livestream event called “Spring Shop-Along: Beauty Edition.”
The newest collaboration between the two parties will take place tomorrow at 9:00 p.m. EST on Walmart’s TikTok channel. It will feature TikTok creators and influencers, including Gabby Morrison (@GabbyMorr) who has more than 3.5 million followers on the video streaming service. ... "
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