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Wednesday, November 25, 2020

Many Shoppers Want Zero in Store Human Interaction?

Not sure I fully agree,  some shoppers, for some goods.  But now they have now been well trained in the prospect.  Having actual quality interaction may be a big plus.  What really occurs in practice remains to be seen.    Links to some consumer polls here.

Many Shoppers Now Want Zero In-Store Human Interaction  By Jack M. Germain in ECommerceTimes

The rise in consumer adoption of e-commerce in the wake of the pandemic is pushing the rebirth of brick-and-mortar stores as potential bastions of interactionless in-store shopping that resembles an e-commerce experience. But these redesigns are not for all shoppers. Some prefer no brick-and-mortar shopping at all.

That consumer reaction is pushing retailers to redesign physical stores. Harris Poll research recently found that 70 percent of people want zero interaction with store personnel while shopping. Plus, 35 percent are totally fine never shopping in person again.

An online survey of more than 2,000 U.S. adults ages 18+ conducted by 3D vision system company Sense Photonics further drives home this sharp directional turn by consumers. The survey disclosed that shoppers willing to return to physical storefronts want a completely human-free, contactless, shopping experience. .... " 

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