Systems of Insight, Analytics in Context

Precisely what I have been suggesting for some time. The results of analytics need to be plugged into business need.    As the Computerworld Article states it:  " .... Businesses want to use data to understand customers, but they can’t do that without harnessing insights and consistently turning data into effective action   ... " .  In order to do this you need to know where the insight plugs in.  Which means it helps to know how your business operates to begin with,  to understand its effect.  Not always as simple as it may seem.    One approach is to understand your business with a process model.  That is rare in business today, and often rejected as requiring too much effort.   The insight should be understood in process context.    Taking this further, the logic in the process model can also be modeled, leading to a cognitive model.