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Tuesday, June 16, 2020

Subscriptions and IFTTT

During the earliest days of looking at behavior in the smart home, we examined subscription methods.   And talked to Spotify when they emerged.   Now here an upcoming webinar on subscriptions as a tactic, and the use of IFTTT.

Webinar on  June 18, 2020, 10AM PT / 1PM ET

Winning the subscription economy (sign up for webinar)     
How Dropbox, Spotify, and Trello use third-party integrations to drive paid subscriptions

In this webinar you will learn:

Why successful subscription-based companies use integrations to optimize premium conversions
How subscription services decide which integrations to prioritize and why

The different integration strategies of 3 innovative brands

Subscription services with freemium pricing know that increasing the value of their product offerings is the most predictable way to create stickiness, drive premium conversions, and retain paid users. But, building new features can be time-consuming and inefficient.

Join IFTTT Founder and CEO, Linden Tibbets, as he reviews the strategies of 3 innovative companies — Dropbox, Trello, and Spotify — to understand how they leverage integrations to scale their products and succeed in the subscription economy.

IFTTT Founder and CE
Linden Tibbets is Founder and CEO of IFTTT, the essential integration and discovery platform for businesses to continuously connect, grow and maximize the value of their customers.

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