We spent some time examining this proposition, but did not find that AR provided significant results in engagement and sales, except in very narrow domains. Here new studies of interest with new tech.
AR Can Improve Online Shopping, Study Finds
Cornell Chronicle
E.C. Barrett
Researchers at Cornell University, Iowa State University, and Virginia Polytechnic Institute found that online shopping could be enhanced by allowing consumers to try on garments virtually via Augmented Reality (AR). The goal is to reduce the expense and carbon footprint of bracket shopping, in which shoppers order an item in multiple sizes and colors, and send back those they find unsuitable. The AR system requires a computer, telephone, or tablet screen reflecting the shopper and their physical backgrounds, with selected garments overlaid; study participants assessed the AR garments for size, fit, and performance, followed by physical try-ons. Evaluating the fit in AR was problematic, but shoppers' responses to the AR and actual garments were positive. Cornell's Fatma Baytar said, "We can expect that as these technologies evolve, people will trust online shopping more." ... '
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment