/* ---- Google Analytics Code Below */

Tuesday, July 09, 2019

L'Oreal Digital Marketing

A view into what L'Oreal is doing at the link.   Has always been impressive at tech and integrated marketing.  See much more here at the tag below.

Marketing 3.0: How L’Oréal is embracing new marketing codes
De-siloing, in-sourcing, “mutual upskilling”: L’Oréal’s digital chief on how the beauty giant is reacting to market disruption.

By Ellen Hammett, 8 Jul 2019 in MarketingWeek

L’Oréal is entering a new period of transformation it calls ‘marketing 3.0’; something the 110-year-old beauty giant hopes will help it to stay relevant and keep pace in a fast-growing market and create a more trustworthy digital economy for both brands and consumers.

“We have pretty much changed everything in terms of the way that we are organised as marketing teams: we call it marketing 3.0,” L’Oréal’s chief digital officer, Lubomira Rochet, told Marketing Week at Cannes Lions. .... " 

No comments: