Your Brands Voice at Risk

Good cautions, but how different from other ad channels?

Don't Let Alexa or Siri Speak for Your Company: Protecting Your Brand's Voice on AI Platform

With the rising popularity of voice-driven AI assistants, it's important for businesses to offer a consistent brand experience. .... 

When companies first began establishing an internet presence a generation ago, brand-savvy businesses worked with designers and web developers to make sure their sites were customer-friendly and that content was consistent with their brand. They didn't just scan printed marketing collateral and post it online, leaving it to the search engine to present their material in the best light. But today, some brands are essentially taking the same risk by putting their brand's voice in the hands of third-party AI platforms.

That's a mistake.  .... "