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Thursday, April 26, 2018

Where IFTTT is Going

Looking for a business model, and things to attract businesses.   I suggest that they think of how they can introduce business rules and machine learning to add to their capabilities.  Find real value in the streams of data.   By combining data with public data,  creating new data, delivering metadata and constructing analytic results of value.

IFTTT’s Latest Plan: Helping Legacy Companies Take On Tech Giants
The handy automation service has years of experience and millions of users. Now all it needs is a business model.   By Jared Newman in Fastcompany

A brick-and-mortar powerhouse like grocery giant Kroger might not appreciate being called a “legacy” enterprise, but that’s the reality IFTTT is pitching as it tries to turn its popular-but-geeky internet switchboard service into a viable business.

IFTTT, which launched in 2011, can connect products that aren’t designed to work together. You might use the service to automatically log Spotify songs in a Google Drive spreadsheet, sync your Instagram photos to Dropbox, or change the color of your smart light bulbs if it’s going to rain that day. (Its name is an acronym for “if this, than that,” a nod to the kinds of conditional statements used by programmers.) .... " 

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