Advertising on Amazon

New to me: Digiday, with some interesting thoughts. Amazon owns some increasingly important channels, need to understand them

‘We are competing against them’: Some retailers are averse to advertising on Amazon
 by Ilyse Liffreing in Digiday.

Although Amazon is relatively new to advertising, the Amazon ad platform is already seeing strong interest from new brands and ad spend from its largest partners increase. But not all retailers are willing to advertise on Amazon.

Retailers that see themselves as direct competitors to Amazon don’t want to give the e-commerce giant even a small fraction of their ad spends, no matter how dominant Amazon becomes.

“Why lend them a helping hand?” said one executive at a large retailer, requesting anonymity. “We are competing against them. The last thing we want to do is contribute to their success.”