Roger Dooley writes about the approach of the Wikipedia fundraising. Many have seen their 'ads', as I have, when doing a Wikipedia search. The argument is " ... Many people use our service, but few contribute ... "
From the Wikipedia: " ... Social proof (also known as informational social influence) is a psychological and social phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation. ... "
So you can argue in a way that says: 'Join all the many people who have contributed". Or, "Very few people contribute, so please do, you can make a difference ... "
Wikipedia does the latter. But suggests the former works better.
I have admit that I contributed based on this effort, and I rarely contribute based on online appeals. So am I particularly anti-susceptible to this argument?
As a suggestion in the comments says, they certainly have the data and traffic to figure out which approach works better. ... "
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