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Sunday, April 29, 2018

Sales Growth with Analytics

Some reasonable thoughts from McKinsey.  Get the data right.

Starting the analytics journey: Where you can find sales growth right now

By Charles Atkins, Mitra Mahdavian, Katelyn McCarthy, and Michael Viertler

By getting five basic elements right, sales teams can drive new revenue while building analytics muscles for the future.

If data is the oil of the digital age, then analytics is the engine that turns it into energy. What excites the most forward-thinking executives today is analytics’ strategic value: the ability to enable and inform broad commercial growth and transformation, not just incremental efficiency gains. ... "

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