Fairly good thoughts, but not quite enough detail. But the 'can ' and 'could' must be rated by their return. ... but the potential return for digital could be large .... and what digital might do, might replace what agencies could do. So what is left? I do like mention of the processes involved, and agencies could be very good at that.
How an Agency Adds Value in an AI Era
By Rob Horler, Chief operating officer, Quantcast. Published on April 03, 2018.
" ... What will the agency of the future look like in this new AI era? How will agencies add value? As someone who spent almost 20 years in the agency business, I firmly believe in the value that agencies bring to their clients and I know there is an incredible opportunity ahead. However, this will require a disciplined focus on what agencies "can" do best versus what they "could" do. ... "
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