Only did a little work with them on the edges of tech, not very impressed, they seemed to be wrestling with what they should do next. Worth a historical read.
In Adage:
How WPP went from shopping cart maker to the world's Largest Advertising Holding Company
By Judann Pollack and Bradley Johnson. Published on April 15, 2018.
Sunday, April 15, 2018
A History of Advertising Holding Company WPP
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