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Sunday, April 15, 2018

A History of Advertising Holding Company WPP

Only did a little work with them on the edges of tech,  not very impressed, they seemed to be wrestling  with what they should do next.    Worth a historical read.

In Adage:

How WPP went from shopping cart maker to the world's Largest Advertising Holding Company

By Judann Pollack and Bradley Johnson. Published on April 15, 2018.

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