Was just asked to take a look at 'Shopping Actions' by a client. Then saw this related piece on Retailwire. Intriguing. Connections to Google Home voice integration. Indicates there might be a way to insert an assistant-style chat for product differentiation, engagment. With further expert commentary. Anything else out there?
Has Google found a formula for undercutting Amazon’s product search advantage? by Tom Ryan in Retailwire
Google recently introduced Shopping Actions, a program that enables retailers to list products across Google Search, the Google Express shopping service and the Google Assistant app for smartphones and smart speakers like Google Home.
Mimicking the Amazon.com experience, shoppers browse and buy via a shareable list, universal shopping cart and instant checkout with saved payment credentials that work across Google.com and the Google Assistant.
“For example, shopper Kai can do a search on Google for moisturizing hand soap, see a sponsored listing for up & up brand soap from Target, and add it to a Google Express cart,” wrote Surojit Chatterjee, director of product management, Google Shopping, in a blog entry. “Later, in the kitchen, Kai can reorder foil through voice, add it to the same cart using Google Home, and purchase all items at once through a Google-hosted checkout flow.” ...."
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