Chatbots Drive Future of Content Marketing

Based on our own experience, I concur.  Probably driven most by people starting to experience more conversations with chatbots.   Authenticity helps, but the authenticity is being accepted as a 'robotic' style.  Still has to provide value and quickly usable correctness.

How Chatbots Are Influencing the Future of Content Marketing  By John Hall  in Inc.

Call it counterintuitive, but using robots may be one of the best ways to humanize your brand and enhance your content marketing efforts.

Modern consumers crave authentic conversations. To deliver on those expectations and provide more personal experiences, marketers are constantly seeking powerful content tools and better, smarter tech. Although turning to robots doesn't immediately sound like the best way to have more human conversations, chatbots can empower brands to improve their content marketing strategies and meet evolving customer needs. .... "