Found this customer service example to be interesting ... in particular that it uses Business Process Modeling (BPM) and Watson. I believe any such problem should include a BPM analysis.
" ... Customer insight gathered from unstructured data can lead to new business opportunities, improved customer satisfaction, and a greater competitive edge in the industry. Outthink your competitors by becoming a Cognitive Business. ....
With Princeton Blue’s Cognitive Customer Service solution, you can benefit from the combined capabilities of BPM and IBM Watson
Princeton Blue, founded in 2006, is a leading provider of digital automation services and solutions delivered via Business Process Management (BPM), Robotic Process Automation (RPA) and Artificial Intelligence (AI) technologies ..... "
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