So how does advertising and marketing ultimately work in a voice driven, intelligent assistant empowered world? Below Wired piece does a good idea of outlining this, emphasizing what the current leader in the space, Amazon, is doing. Just recently attended their advanced skill building webinar and saw further hints of the direction. Its still a challenge, but deals with more dialog with your ads. More to follow.
Alexa Wants You to Talk to your Ads by Ricki Harris in Wired
Monday, December 18, 2017
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