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Friday, December 22, 2017

Marketing via Augmented Reality

Do such focused AR experiences for purchase work?    Has been driving some interest.

Patrón mixes e-commerce and AR    by Jonathan Gross

When Apple opened up ARKit to developers with the launch of iOS 11 in September, Patrón Tequila was one of the first brands to debut its own augmented reality app created with the technology. Now, Patrón has added the option to purchase to the experience. As of Dec. 14, users can order bottles of Patrón through The Patrón Experience AR app.

Originally, the purpose of the app was to intrigue users by educating them on the history and process of how Patrón makes tequila, not to be a sales channel. In the app, a virtual bartender at the company’s distillery in Mexico gives the history of the brand. But with more than 50,000 views and downloads, Patrón sees the app as a viable way to sell tequila, according to Adrian Parker, vp of marketing at Patrón.  .... " 

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