A considerable look at the China consumer. Much more in the article.
Double-clicking on the Chinese consumer
By Wouter Baan, Lan Luan, Felix Poh, and Daniel Zipser
The rising post-90s generation is emerging as a strong engine of consumption, in one of four important new trends in the Chinese consumer landscape.
If you’re looking for evidence that Chinese consumers are confident, look no further than the one-day online-sales phenomenon known as Singles Day, which falls every year on November 11. Singles Day has morphed from being a day dedicated to lonely singles to becoming the largest e-shopping day globally. With an estimated $25 billion in sales, or over $1 billion in transactions per hour, Singles Day this year easily bested last year’s sales by close to 40 percent, and was larger than Black Friday and Cyber Monday in the United States combined. .... "
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