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Wednesday, December 13, 2017

Buying Through Your Car Dashboard

Automobile as a channel.

GM thinks you'll buy stuff through your car's dashboard
Its on-board marketplace lets you purchase items you'll still have to wait in line for.

Rachel England, @rachel_england in Engadget

As more cars roll off production lines with WiFi and LTE capabilities as standard, brands are falling over themselves to find ways to monetize this connectivity. Jaguar and Shell have partnered for in-car fuel payments, while BMW and Ford are bringing Alexa to your dashboard. Now, General Motors (GM) has unveiled a new on-board marketplace where drivers can buy coffee and gas, and make restaurant and hotel reservations, without getting out of their car. ... " 

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