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Monday, December 18, 2017

Bayesian Networks for Media Mix

Been pointing to some of the presentations by Bayesia Lab in their recent Paris show because I know there are readers out there who are interested in applications of Bayesian Networks.   Media Mix is a classical optimization problem in the CPG and marketing world.   How do I apportion advertising spending to various media?   Classic optimization.    You know the saw, "what part of my advertising spending is wasted?"  Did lots of this early on and intriqued by the connections:

Erin Barr: Media Mix Optimization Using Bayesian Belief Networks and BayesiaLab

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