Kroger begins next phase in Restock initiative
Company expects partnerships based on local preference to increase By Dan Orlando in SuperMarketNews
The Restock Kroger Initiative, which launched in October, has begun to change the layout and operational procedures of the Cincinnati-based company’s vast network of stores, Chief Financial Officer Mike Schlotman said on Tuesday.
The program—which Schlotman referred to as a “balance between merchandising and operation efficiencies” during a presentation at the Barclays Eat, Sleep, Play Conference—involves an accelerated effort that centers around pricing, personalized communications with shoppers and a significant revamp of product assortments based on findings from the company’s research arm, 84.51°. .... "
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