BBC Launches R&D Unit for Virtual and Augmented Reality

Bottom line,  VR especially needs more content to drive interest from consumers,  AR also needs strong interest from companies looking for strong marketing channels.

BBC launches specific R&D unit for AR and VR research.  By Rebecca Hills-Duty  in VRFocus

The BBC have already taken some steps towards producing content in virtual reality (VR) and 360-degree video. Now that has been solidified with the creation of BBC Reality Labs, a division of BBC R&D focussed on creating content in VR and augmented reality (AR).

BBC Reality Labs will be extending the work the BBC has already done in the VR area and looking into how VR and AR technologies can improve the BBC as a whole. The BBC Reality Labs team plans to work with the W3C web consortium as well as continuing to use the open-source WebVR standard to produce high-quality VR content that is viewable using only a web browser.

Part of the plan for BBC Reality Labs is to further developer WebVR content and examine how web browsers can be used to deliver VR content to audiences.  .... "