The article also includes a look at a number of technology areas of prime interest to marketing.
Meet our guest editor, Keith Weed
In our ongoing effort to provide a window into what’s top-of-mind for industry game changers, we’re handing over the keys to Think with Google next week.
Keith Weed, chief marketing and communications officer at Unilever, will be our guest editor for the week. His massive portfolio includes brands ranging from Axe and Dove to Ben & Jerry’s and Knorr.
What to expect? He’ll certainly take a look at hyper-empowered consumers and the best ways to reach them. He’ll also highlight some of the campaigns that are already getting it right. And he will share his own takeaways after making the rounds with other industry heavy-hitters at Advertising Week.
Until then, we thought we’d offer a few thought-starters of our own from this week. .... "
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