Streamlined Product Codes

Used to work with the GMA in our Innovation efforts.  Not in the business anymore,  but work ongoing is worth understanding as it interacts and communicates with consumers.

Watching a Good Idea on Streamlined Product Code Date Labels Become a Reality
By: Jim Flannery, Senior Executive Vice President, GMA and Mark Baum, Senior Vice President of Industry Relations, FMI

There is an undeniable satisfaction that comes with seeing a really good idea move from the realm of the imagined and into the concrete world of reality.  The grocery industry’s Product Code Date Labeling initiative – with its goal of helping consumers better understand and use produce date labels – is beginning to elicit that glow of gratification.

The problem? A myriad of different product date labels has left consumers confused on what to do with products in their homes. These package labels seek to provide important information about usage of products. However, product labels currently include a wide range of phrases such as Sell By, Best Before, Expires On, Use By, Best By, and Enjoy By. This varying phrases can confuse consumers and lead to disposal of food and products that are still fine to eat or use. .....  "