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Sunday, September 24, 2017

Communicating with a Language of Colors

Applications to communications, advertising, user interface?

Analyzing the language of color
Cognitive scientists find that people can more easily communicate warmer colors than cool ones.


Anne Trafton | MIT News Office 

" ... In a new study, MIT cognitive scientists have found that languages tend to divide the “warm” part of the color spectrum into more color words, such as orange, yellow, and red, compared to the “cooler” regions, which include blue and green. This pattern, which they found across more than 100 languages, may reflect the fact that most objects that stand out in a scene are warm-colored, while cooler colors such as green and blue tend to be found in backgrounds, the researchers say. ... " 

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