A natural step forward, and a place to connect beyond entertainment. Selection, design, installation, training, security .... services come into play with devices and software.
Best Buy Banks on Smart Homes, Experiential Merchandising in Stores
By Adrianne Pasquarelli
In its quest to better connect with customers, Best Buy is focusing on connected living. At the Minneapolis-based retailer's Investor Day on Tuesday, its first in five years, executives laid out a new strategy of priorities and changes in its merchandising, training and marketing over the next three years.
Called Best Buy 2020, the plan is CEO Hubert Joly's second chapter in the growth plan he began in 2012, when he began transforming the 51-year-old retailer by zeroing in on the challenge of showrooming and opportunity in ecommerce.
Now, Joly is doubling down on smart homes, assisted living for seniors and in-home tech support. By the end of next month, the company plans to offer smart home shops and enhanced merchandising within all of its more than 1,000 stores. .... "
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