When I ask people about using Jet, they rarely know what it is. Interesting that Wal-Mart is trying to expand that brand. Note the essentials emphasis.
Walmart is about to debut a new initiative to bolster its defenses against its biggest rival. By Marianne Wilson in ChainstoreAge
Walmart is about to debut a new initiative to bolster its defenses against its biggest rival.
The discounter's Jet.com site is launching a higher-end private-label brand of household and grocery essentials. The new brand, called Uniquely J, will launch in the coming months with a curated selection of products that include such essentials as coffee, olive oil, laundry detergent, paper towels, and more. Additional items will be added.
The new brand is designed for "metro Millennial consumers," said Meredith Klein, director of PR for Jet.com. It will feature custom-packaging illustrations by artists. .... "
No comments:
Post a Comment