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Thursday, September 28, 2017

Candid vs Posed Photos


 So Long, Selfies: Why Candid Photos Make a Better Impression
Wharton's Jonah Berger discusses his research on posed photos vs. candid photos.
" .... In our increasingly digital society, a friend or colleague’s first impression of you is just as likely to come from a profile photo on a social media site as it is from an in-person meeting. While it’s tempting to display only images where every hair is in place, new research from Wharton marketing professor Jonah Berger finds that people are more attracted to authenticity than perfection. In, “A Candid Advantage? The Social Benefits of Candid Photos,” Berger and co-author Alixandra Barasch of New York University compare audience reactions to posed vs. candid photos in online profiles. When observers viewed profiles that displayed unvarnished images — or those that seemed to be unvarnished — they reported feeling more connected to those people and more interested in getting to know them. Berger recently spoke to Knowledge@Wharton about the research and its implications for how individuals and companies present themselves.  ... " 

An edited transcript of the conversation follows..... 

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