Key will be how new skills integrate with the capabilities of the device, and innovations of marketing, looking forward to see the possibilities. Lots of video content out there, but how will this be different from
Marketers find a new video platform: Amazon Echo Show
By Ilyse Liffreing in DigiDay
The Digiday Content Marketing Summit is coming up next month in Vail, Colorado, and we’re opening up a limited number of complimentary passes for content marketers from brands. Interested? Apply here.
When Amazon’s Echo Show officially launched on June 28, publishers rapidly announced video-optimized skills for the device, while Amazon only partnered with a handful of brands to do the same. Reviewers swiftly critiqued the device for not having enough visual skills.
But it seems the fever is building for the $230 audio and video device. More brands are now optimizing their Amazon skills for the new Echo Show. .... "
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