Target Guides Customers with LEDs and Beacons

Navigation was a long time exploration of our innovation center explorations.   Here beacons and LED lights are combined with an App.

With expert discussion.

Target guides customers through the aisles with beacons    by Matthew Stern in RetailLink

Shoppers may soon have an easy way to find what they’re looking for in Target stores, thanks to a new Bluetooth beacon-enabled mapping feature on the retailer’s mobile app.

The beacons, built into the LED lighting of the stores, enable shoppers using the Target smartphone app to see their own position on a store map, according to TechCrunch. As customers move through the store, their position on the map changes correspondingly. App users can also click on products on their shopping lists to reveal the location of the item and see if it’s on sale.

While some of the most familiar implementations of beaconing technology, like triggered coupons, have proven unpopular with customers, some retailers have had success with in-store mapping. .... "