Building a store for each consumer. And how those consumers evolve over time? Instructive piece. What is the driving force for change? In IEEE Computer Society:
Two Decades of Recommender Systems at Amazon.com
Brent Smith, Amazon.com, Greg Linden, Microsoft
Pages: 12–18
Abstract—Amazon is well-known for personalization and recommendations, which help customers discover items they might otherwise not have found. In this update to our original paper, we discuss some of the changes as Amazon has grown.
Keywords—Internet/Web technologies; recommender systems; intelligent systems; artificial intelligence; software engineering; item-based collaborative filtering; personalization ..... "
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