Recall making some very informal observations in this space. It also appears to be a particular obsession with some people. A completion obsession? Application for work, for retail, advertising? Irrational, or some comfort/nesting compulsion?
People Have an Irrational Need to Complete 'Sets' of Things
People are irrationally motivated to complete arbitrary sets of tasks, donations, or purchases—and organizations can take advantage of that, according to new research by Kate Barasz, Leslie John, Elizabeth Keenan, and Michael Norton. In HBS Working Knowledge
by Carmen Nobel
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