A former colleague of mine at Procter & Gamble, Min Basadur's work is described. Clever and very simple use of the question "How Might we ... ?" is mentioned. Remember hearing of its use as a tool upon arrival at the company. The very simplicity of the question makes it a great place to start.
Google and Facebook still use the 3-word question that saved a $225 billion company in the 1970s.
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