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Wednesday, July 19, 2017

Min Basadur's Simple Question

A former colleague of mine at Procter & Gamble,  Min Basadur's work is described.   Clever and very simple use of the question  "How Might we ... ?"  is mentioned.   Remember hearing of its use as a tool upon arrival at the company.  The very simplicity of the question makes it a great place to start.

Google and Facebook still use the 3-word question that saved a $225 billion company in the 1970s. 
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