Sears to Integrate Alexa Into Appliances and Start Selling on Amazon
Shares in Sears Holdings kicked off their biggest rally in almost two months after the company agreed to sell its Kenmore line on Amazon.com and integrate Amazon's virtual assistant Alexa into the appliances. That means the company's air conditioners and other devices will respond to voice commands.
Terms of the partnership weren't disclosed, and it's unclear how much of a boost Sears will get from the arrangement. But the company is badly in need of growth. Once the world's largest retail chain, Sears has racked up more than $10 billion in losses over the past six years. ... "
(Update) Did Amazon just send Sears a life line with their Kenmore deal? by George Anderson in Retailwire, includes expert discussion.
If you can’t beat ‘em, join them. That appears to be the thinking behind an announcement yesterday by Sears Holdings that its Kenmore brand will now be sold on Amazon.com. ...
The deal between the two companies calls for Amazon to own the inventory, but Sears will ship orders to customers from its warehouses. Innovel Solutions, a Sears business unit, will deliver and install the appliances. .... "
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