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Thursday, July 20, 2017

Amazon Spark Crowdsources Advertising?

Amazon takes another step forward.  I would imagine this will also emerge on the new Amazon Show screen as well.  A crowdsourcing of advertising to enthusiastic consumers?  Note their previous creation of an Influencer program.  Seems most every possible media channel is being investigated or even created by Amazon.

Amazon adds a shoppable “Spark” to Prime   By Deena M. Amato-McCoy in Chainstore Age.

Amazon Prime is getting more social as the online giant looks for yet more ways to entice shoppers to buy. 

On Wednesday, the online giant launched Amazon Spark, a new shoppable social media feed for its Prime members. Described as “a place to discover things from people who share your interests,” Spark will help Prime users discover — and shop for -- merchandise found across followers’ stories and ideas, according to Amazon’s website.

In a process similar to Instagram or Pinterest, Prime members use Spark to share photos of products they like. While users browse their Spark feed, they can tap on merchandise that inspires them and order that item instantly.   ..... " 

(more details at link)

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