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Thursday, July 27, 2017

P&G Cuts Digital Spending, Sales Rise

So digital advertising not directly tied to sales here.   Stock is up.   Requires sign-in/subscription:

In Adage:    P&G Slashes Digital Ads by $140M Over Brand Safety. Sales Rise Anyway   Net earnings rose 15%, with nearly half the gain from those digital media cuts. P&G might not rush to restore the spending. ....  " 

More detail inYahoo Finance.

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