Data Warehousing v. Big Data

Good points.  By Martyn Jones. I heard a manager recently say they had switched from an emphasis on Data Warehousing to Big Data.  But they are not the same thing.  Warehousing is architecture and organizing for purpose.  It is useful but can be boring.  Big Data is using analytic methods, most of them with a long lineage, more effectively against increasingly complex data.   When it works, it is exciting and directly valuable. The two methods should be combined, but in the rush to do a quick job with Big Data, obeying the hype mantra, there has been a rush to ignore the needed architecture.  If you don't do the architecture now, you will pay for it later.