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Monday, June 29, 2015

Event Readiness Service for Demand

Interesting analytics effort.  We are all, in effect, thinking about how to react to events in our enterprise context.  Demand is a big example, but not the only one.  Response to these events needs to be prioritized.    Analytics can do this.

IBM Debuts Service to Help Brands Prepare for Spikes in Demand
Program Is Aimed at Retailers, Banks and Manufacturers

IBM Corp. on Tuesday introduced a new service called Event Readiness, which is designed to help brands prepare for unexpected -- as well as expected -- surges in online traffic due to  
holidays, special sales and sudden spikes in demand

The product is being offered as part of the IBM Commerce suite of services, and includes software, consulting and analytics. It's aimed at marketing and IT executives in retail, banking, consumer products and manufacturing industries   ....  " 

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