/* ---- Google Analytics Code Below */

Saturday, June 20, 2015

Personalizing Pricing in Store

Much talked for loyalty, or online.  Beyond that in Brick and Mortar? We built some test models for experimentation for engagement interaction.  How does this change if pricing and checkout moves to the aisle?

" ... According to the author, grocers probably won't deploy personalized pricing at the point-of-sale for every item to each customer any time soon. But the technology is there and the strategy is in practice — in fact it pretty much copies the targeted-offer tactic that Amazon.com has made an art of delivering. Do you see digital coupons and online ordering paving the way to more personalized pricing options for retailers?  ... " 

No comments: